Advertising plays a crucial role in helping brands connect with potential customers, establish brand awareness, and ultimately drive sales growth. But this only works when done in the right way. To truly make an impact and make a difference in attracting customers, businesses should strategize various ways to effectively communicate their products to meet the user demand in the marketplace. You can only attract customers by making a difference, creating demand, and creating a great first impression. We see numerous ads on our phones every day while scrolling through social media and browsing through the web, but how many of these ads do you actually remember? Most of these ads are not even noticed by half of the people, everybody waits to skip. However, unlike these digital ads, people notice outdoor advertisements. Use the power of Outdoor Advertising in Bangalore in the right way and grab the attention of the consumers.
As a leading outdoor advertising agency in Bangalore, we know the ins and outs of outdoor advertising. We now understand what works and what doesn’t in the field of outdoor advertising. Here is a list of top outdoor advertising strategies that we have learned over the journey. These strategies can help your next ads from going unnoticed to getting leads and conversions.
Various outdoor advertising types and strategies
1.Billboards
Billboards are big, but you have very limited time to attract the audience, so keep your brand message simple and impactful.
- Use eye-catching visuals with contrast colors and short and crisp content.
- Choose high-traffic areas, and places near your business preferably on the signals or intersections.
2.Pole kiosk
Unlike billboards, pole kiosk offers a completely different approach, your ads are repeated and people have enough time to notice things.
- Tailor your brands' messages to reflect the consumer queries or demands.
- Advertise where most of your target audience lives or commutes, this consistent exposure reinforces brand recall.
3.Hoardings
Hoardings are temporary, and mainly used to promote events, festivals, or brand discounts to the target audience.
- Make sure you align these hoardings to resonate with your target audience using interactive designs.
- Include a CTA or QR code to analyze the performance of your ads
- Make them visually appealing and easily rememberable
4.Underpass
Captivate the audience using compelling visuals and trending phrases or terminology to grab the attention of the people passing through the underpass.
- Make sure to equip the advertisement with lights to ensure that your ads are visible even at night.
- Use interactive elements in the design and lights to make them interesting.
5.Road median
Unlike pole kiosk advertising, these are not placed on poles, they are mounted on the ground. Use a targeted messaging strategy to attract a large number of people.
- Place these banners on road medians near busy highways
- Make sure to keep them consistent across the highway or road, to help people associate them with your brand
- If these advertisements are placed on the way to your brand, don't forget to use directional cues.
6.Unipole
Unipoles offer maximum coverage and visibility than any other forms of advertising, so use them effectively for building brand awareness.
- Make your ads stand out and rise above the clutter through creative unipole designs
- Change the content periodically to ensure your messages are consistently reached
- Consider the surroundings and area before choosing the location, choose based on your target audience.
7.Street furniture
Engage with the locals on a community level, and show that your brand cares for them. Street furniture can help in building a loyal customer base.
- Advertise near bus shelters and other public commutes including private parks near your brand’s location.
- Be creative and use interactive and eye-catching designs on this furniture to attract customers instantly.
- Link these advertisements to local trends for maximum attention
8.Transit
Target all the commuters near bus stands, railway stations, metro stations, and airports using various forms of advertising.
- Choose the routes aligned with your target demographics
- Choose various forms including advertising on moving vehicles and inside the transit vehicles also.
9.Lamp posts
Lamp post banners are effective and cost-friendly which makes them one of the most reliable forms of advertising.
- Use custom messages for different neighborhoods
- These are fragile, so make sure you check them on a regular basis.
- Make sure the designs are trending and resonate with your target audience
10.Digital billboards
Use digital boards to display dynamic and interactive advertisements, a short glimpse of your product or service and its usecase.
- Keep the content fresh and relevant to audience
- Optimize the display times to cut costs
- Always invest in high resolution and bright displays
Which form of advertising works best for your brand?
- Local Businesses : Almost every form of advertising is beneficial for the local businesses, however, street furniture and pole kiosks are effective for community engagement.
- National Brands : Billboards and digital displays offer broad reach.
- Event Promotions : Hoardings and underpass ads align with local events.
- Highway Visibility : Road median banners and unipoles capture highway travelers.
- Commuter-Focused : Transit ads engage daily commuters.
Conclusion
All in all, it is evident that in order to truly achieve success by increasing your business leads and conversions, strategies play a crucial role. Understand all the key forms of advertising their benefits and compare them with your business to choose the best. However, we advise you to use a combination of these outdoor advertising forms for maximum reach. Know your audience, design intriguing designs with consistency, and get strategic locations for better visibility and reach with 5 Star Advertising agency. We offer various OOH advertising services in Bangalore that help you achieve your goals and establish brand awareness in the targetted location.
