With the emergence of digital advertisements in recent years, people are slowly shifting towards digital marketing trends. However, many studies still show that outdoor advertising is one of the most effective ways for a brand to establish brand awareness and improve sales and conversion rates in the long run. Outdoor ads have a lower cost per thousand (CPM), meaning they can reach a larger audience for less money compared to other media channels. This makes them reliable and effective marketing ways that can positively influence the sales of a company. There are many benefits of outdoor advertising that are overlooked, in this blog, let us discuss the importance of digital advertising, various forms of outdoor advertising that you can use for your business, and the role of outdoor advertising in improving the sales of a business.
Various forms of outdoor advertising
Before understanding how can outdoor advertising solutions can improve your business sales, it is important to consider various forms of advertising and choose the one that best suits your needs. Here is a list of all forms of outdoor advertising that you should consider to improve your brand value and conversions in the long run.
Ideal Outdoor advertising solutions based on business needs
- Billboards: Effective for local businesses looking to target a broad audience and increase brand awareness to boost sales.
- Transit advertising: Ideal for businesses targeting commuters and travellers to increase visibility and drive immediate sales.
- Street furniture: Great for local businesses in urban areas to increase foot traffic and promote special offers to boost sales.
- Retail advertising: Perfect for retail businesses to attract nearby shoppers and drive store visits to increase sales.
- Pole kiosk advertising: Suitable for businesses targeting specific neighbourhoods or high-traffic areas to increase local market share and boost sales.
- Underpass advertising: Useful for businesses targeting urban commuters and pedestrians to increase brand recognition and boost sales.
- Unipole advertising: Effective for businesses aiming to reach a diverse audience and build a brand identity to boost sales.
- Road-median advertising: Good for businesses looking to target drivers and commuters along major roadways to increase exposure and drive sales.
- Skywalk advertising: Ideal for businesses targeting pedestrians in high-traffic areas or urban hubs to increase visibility and drive sales.
The role of Outdoor advertising in improving sales
Outdoor advertising has always been associated with trust and reliability. People tend to believe in outdoor ads more than digital ads, as they serve as visible links between the brand and the audience. They help establish brand identity and trust among the target audience and ultimately lead to more sales in the long run.
1. Increased brand awareness and reach
How it improves sales:
- Constant visibility builds brand awareness and recall.
- Captures the attention of a diverse audience.
- Their prominent size conveys the message in a short glance.
Use Case:
2. Targeted reach
How it improves sales:
- Since these ads reach mostly only potential customers in specific geographic areas, they are more likely to increase sales.
- Demographic targeting increases the likelihood of engagement and trust.
- Contextual relevance, placing ads in relevant locations will significantly improve the sales. E.g.: Fitness products ads near gyms.
