Advertising in today’s time is no longer the same as it used to be a few decades ago. From plain texts on banners to digital screens, it has seen many changes. As the world moves onto another year of technological improvements, advertising has become easier than ever, but of course, it needs the right strategies. We are going to focus on hoarding advertising in urban areas in this blog, where you will also get to know:
- What is hoarding advertising
- Why choose hoarding advertising for your business
- Types of hoarding ads
- Outdoor advertising in urban areas
- Challenges of hoarding advertising in urban areas
- Opportunities of hoarding advertising in urban areas
What is Hoarding Advertising
If you have ever been on highways or even in city centers, you must have come across a large board that is promoting a newly constructed apartment for sale or about the latest mobile phone. Well, that is simply called hoarding (billboard) advertisements. These ads are mostly seen on the side of roads, large walls or buildings, and other urban areas. The difference between hoarding and billboard is that hoardings are slightly big and are put up for a long time, while billboards keep changing often and have various sizes.
Why Choose Hoarding Advertising For Your Business
In 2024, billboard advertising has grown to $ 410.82 billion globally. This shows that outdoor advertising like hoardings is a good investment even in today’s world. Hoarding advertisements give brand exposure and increase the reach of your message or promotion, and they target a wider audience to create more impact, almost 90%. This advertising method has been used in urban areas where the ad can be seen by many people at once.
Types of Hoarding Ads
Traditional hoardings : These are static advertisements that are big, and can be used to display new products, brand messages, and promotions near highways and busy streets where there is high traffic.
Digital hoardings : They are creative hoardings that use digital screens like LEDs to show advertisements that can change after some time. It will capture the attention of people very fast.
Construction hoardings : Near construction sites, advertisements are placed on hoardings to either promote the builder or about a brand. These ads will be at a level where pedestrians and commuters can easily see them.
Wall hoardings : Wall hoardings are also called wall-scapes because these advertisements are displayed on the side of a building, which can take up the entire space. Wallscapes can be seen by many people in high-traffic areas.
Mobile hoardings : These hoardings are mobile because they move from one place to another. It uses vehicles like trains, cars, buses, metros, large trucks, mini-trucks, etc. Since these vehicles go to different places, many people can also see the advertisements.
Challenges of Hoarding Advertising in Urban Areas
Competition : Urban area has many people, which means brands can get high exposure. This is why a lot of brands advertise using hoardings, hence there can be to much competition in certain locations.
Short span of attention : Nowadays, the attention span is decreasing because of many reasons like using mobile phones. The hoarding business industry must be able to capture urban people’s attention very fast.
Cost : Too much competition means brand need to pay more to advertise about their products, services, etc. Especially in certain urban loactions, hoarding advertisements can be a little expensive.
Opportunities for Hoarding Advertising in Urban Areas
CTA : Advertisements on hoardings should not only include designs, text, and images, but they should also have strong calls-to-action. This can help trigger a need or create an instant impact on those who see the ad.
Unique design : In urban areas, there can be too many hoardings, that’s why brands need a unique advertisement design that can make them stand out. This will help them get recognized by consumers very easily.
Digital hoardings : Make use of digital screens for hoarding advertisements to show dynamic ads with good-qaulity images, colorful designs, relevant videos, etc. If the ads are changing and interesting, people are more likely to see them.
Short duration : The hoardings should be put up for a short time because people want to see new content in advertisements. One static hoarding for a long time can be ignored.
Engagement : Using interactive banners and hoardings can increase the advertisement’s engagement. Add QR codes, CTAs, special offers, etc, which are interesting to see.
More reach : Urban hoarding advertisements give brands an opportunity to reach more audience. But choosing the right high-traffic locations can increase your reach significantly and you can stay competitive among other brands.
Conclusion
In conclusion, we have see what is hoarding advertisements, the difference between hoardings and billboards, types of hoardings. The challenges include high competition, cost, and short attention span. There are many opportunities like more reach, digital screens, unique designs, CTAs, and engagement, where brands can make an impact with their hoarding advertisements.
