In today’s extensively crowded business landscape, advertising is the key to staying ahead of the competition. Brands use advertising for various reasons such as promoting a product or service, establishing a strong brand awareness, and building a trusted relationship with the target audience. However, even the advertising landscape is too crowded, especially digital platforms. Amid these challenges, outdoor advertising can be an excellent way to beat the competition. Outdoor advertising when executed perfectly can also yield higher ROI for your brand when compared to digital advertising. In this blog, let us discuss why you should consider outdoor advertising over digital advertising for your business for greater return on investments.
How can outdoor advertising help brands drive audience engagement and increase ROI?
Outdoor advertising, when executed through strategic planning can be a powerful tool for the brands to engage with the audience and drive the ROI. Here is a detailed overview of how outdoor advertising exactly works, various use cases, benefits, and recommendations.
How does outdoor advertising work?
Outdoor advertising enables multiple ways for brands to effectively reach the audience and ultimately improve sales and brand awareness. This involves strategically placing ads on various public spaces through billboards, hoardings, transit ads, and many more. These ads act as the face of the company, they catch the attention of the audience as they move through their daily routines. And unlike digital ads, where the ad basically displays just for a second and is mostly skipped by the users due to repetitive ads. These ads offer continuous exposure and cannot be ignored or overlooked as they are placed across the roads. This continuous exposure instills brand awareness and drives the audience to make rapid purchases, resulting in improved ROI. Additionally, outdoor advertising does not involve constant investment to get new leads or establish brand loyalty, making it an effective form of advertising.
Benefits of outdoor advertising
Effective reach and visibility
Outdoor advertising offers consistent and effective reach and visibility. These billboards or hoardings are placed strategically to make sure that they are visible from long distances. This widespread and consistent visibility of ads can effectively attract potential customers from vast demographics and increase the chances of conversion.
Flexibility and easy customization
Outdoor advertising offers significant amounts of flexibility, there are no constraints. Brands can choose the design, location, size, and form of advertising and completely customize it according to the business needs. You can also personalize multiple ads to different demographics to maximize the return on investment. Modern digital billboards even offer more customization possibilities with 24/7 visibility even during the ads, significantly improving the visibility.
Brand recognition and authority
Since these ads are placed strategically across various public transit places, people look at them on a constant basis. This consistent visibility during the transit periods can help brands establish trust and brand loyalty among the target audience. When people start noticing a brand, especially on big hoards, it helps in establishing brand recognition and authority.
Targeted impact
Local brands can significantly benefit from outdoor advertising, as this offers a targeted approach. Brands can analyze various demographics of the brand and place ads where most of their target audience resides. This targeted approach significantly boosts rapid purchasing in times of any necessity for the audience, resulting in improved ROI.
Cost-effective
Unlike digital advertising, outdoor advertising does not involve any consistent investment to target new customers. It is significantly cost-effective and offers more reach and return on investments. The investment is typically one-time and includes the costs of hoardings, rent, and additional requirements.
Use cases
Outdoor advertising is comprised of various forms, including
Skywalk advertising
Use Cases: Targeting urban professionals, promoting nearby businesses, event announcements, and directing foot traffic to specific locations.
Hoarding advertising
Use Cases: Advertising upcoming events, promoting new product launches, construction site branding, and creating large-scale brand visibility.
Underpass advertising
Use Cases: Capturing the attention of commuters, promoting local businesses, public service announcements, and advertising nearby attractions.
Gantry advertising
Use Cases: Reaching drivers on highways, promoting travel destinations, large-scale brand campaigns, and creating memorable roadside impressions.
Pole kiosk advertising
Use Cases: Targeting local audiences, promoting small businesses, advertising community events, and enhancing visibility in high-traffic areas.
Road median advertising
Use Cases: Informing drivers about local events, promoting nearby businesses, and public safety messages, and capturing the attention of commuters.
Unipole advertising
Use Cases: Promoting national brands, advertising along highways, creating large-scale visual impact, and reaching a wide audience from a distance.
Brands can choose from various forms of advertising based on their requirements, budget, and other demographics such as location and legal requirements. Combining various forms and using them simultaneously across high-traffic areas can also help significantly boost the return on investments.
Recommendations for Effective Outdoor Advertising
In order to achieve maximum reach and return on investment in your outdoor advertising, follow these recommendations.
- Keep the text on the hoardings precise and concise, and convey your message directly using catchy phrases.
- Always use bold colors, large fonts, and high-quality hoarding materials and images to make the hoardings more prominent and easily readable.
- Evaluate multiple locations based on various factors including foot traffic, audience demographics, and convenience to align these advertisements with the target audience.
- If you are planning on installing multiple hoardings, make sure to keep them consistent. Keep your brand logo and tagline prominent to maintain a consistent brand image in the audience.
- If budget is not a constraint, opt for advanced digital billboards. Use QR codes and CTA to effectively communicate with your audience and also measure the effectiveness of the ads.
Conclusion
All in all, outdoor advertising is definitely an effective way to engage with the audience and boost ROI when executed properly. It is highly recommended that brands use various forms of outdoor advertising apart from purely relying on digital advertising, to beat the crowd and the competition in this saturated business environment. 5 Star Advertising, a leading advertising agency in Bangalore, offers affordable and effective outdoor advertising customized to meet the business needs for organizations from various industries.
