Outdoor advertising is still believed to be one of the most effective forms of advertising even in the current digital world. It serves as an excellent medium for businesses from enterprise level to small scale to promote their products, sales or promotions, and promote brand awareness over a targetted area. Outdoor advertising is particularly beneficial for small businesses, as the ground level is the same for everybody in outdoor advertising. A small business can stand toe to toe with an established firm in the same industry, and actually turn their customers into your stores using effective advertising strategies. In this blog, let us discuss some of the key factors that small businesses need to consider to take full advantage of outdoor advertising in Bangalore and compete with big brands in the market.
Why does outdoor advertising matter?
You might wonder, even in the digital era, why does outdoor advertising matter? Well, actually it does. In a populated country like India, where people constantly move across the town for work, and other reasons, people actually encounter various hoardings on the way. According to a study, the contribution of outdoor media in the Indian advertising industry is approximately 40%. Most of the established and renowned brands in India allocate nearly 48% of their total marketing budget solely to OOH advertising. This signifies the importance and significance of Outdoor advertising.
What does Outdoor advertising involve?
Outdoor advertising, also known as out-of-the-home advertising involves using billboards, transit ads, and other outdoor displays in public areas to promote a brand. Since these are placed strategically in highly commuted areas, they offer higher visibility, offering brand recognition and enabling businesses to instil trust into the customers.
Maximizing Outdoor Advertising for Small Businesses to Compete with Industry Giants
These outdoor advertisements are placed strategically to be able to reach wider audiences. Small businesses have to make sure that each of the below-mentioned key strategies are successfully implemented into their strategies for achieving maximum visibility and reach.
Choosing the right outdoor medium
Choosing the right outdoor medium is key to the success of the outdoor advertisement. Before finalizing the call for which form to choose, explore the benefits, applications, and installation:
Underpass
In underpass advertising, the ads are placed on road tunnels or bridges to capture the attention of most of the moving vehicles.
Use case: This can be used to capture the attention of the target audience and is best for brands that are targeting commuters and local audiences.
Skywalk
Skywalk advertising is very effective as it is installed on elevated pedestrian walkways, allowing them to get a good look at the advertising banners.
Use case: These hoardings can be used to target pedestrians and commuters, especially in transport transit areas such as metro, railway stations, and airports. Best for brands looking to promote their products or services in the initial days of the business.
Utility Hoarding
Utility hoardings also known as gantries are overhead billboards that are placed across the roads. These ads are effective, as they can be used to attract customers who are travelling on either side of the road.
Use case: These hoardings can be an excellent way to promote the brand to a local audience, as they capture the attention during key traffic times. These are best for brands targeting local audiences to create high impact.
Pole kiosk
Pole kiosk is a smarter and more efficient way to attract customers on passing roads. This involves placing small hoardings continuously across the road on electric poles.
Use case: Better for targeting local audiences for brand awareness, and is best for local businesses looking for cost-effective solutions in the initial days.
Billboards
Billboards will never get old, they are perfect traditional static advertising solutions that can be used to promote the brand on a bigger scale. This offers maximum visibility and reach and helps in establishing a new name in the competitive market.
Use case: Can be used for a diverse range of businesses, especially retail and real estate to effectively grab the attention of the audience and facilitate action.
Choosing the right location
This is the most important stage, that decides the success of your advertising journey. Examine your target audience and their demographics, and find out where most of your customers are. Using this information check for all the nearby spaces, and various forms of outdoor advertising based on the budget.
- Opt for locations where ads are front-facing, and visible to passing traffic.
- Place the billboards at eye level, not too big, nor too small.
- Make sure these advertisements are placed in high-traffic zones like busy intersections or junctions for maximum reach.
- Also, use digital billboards or billboards with lights to effectively promote even during the night.
- Based on the offerings or discounts decide between hosting the ads in places like malls or public transit.
Design and aesthetics
- Make sure your advertisements are eye-catching with creative visuals and catchy taglines.
- Also, ensure that the font is readable and that the images or illustrations resonate with the target audience.
- Consider various other demographics such as age, location, and other features to make the most of your advertisements.
Understanding the results
- Include a dedicated helpline or WhatsApp number to understand the performance of the ads, the more leads you are getting, the more effective the ad is.
- Work on the advertisements after one month of installation, if you have not received any leads.
Conclusion
In conclusion, outdoor advertising is still one of the most effective forms of advertising in 2024, especially for small businesses. It allows small businesses to compete with top or established brands in the market. Digital advertising might not be an ideal solution because of the clutter and lack of brand awareness in the digital market. Outdoor advertising can help these small businesses establish their brand name and trust among the audience in the initial days of the business. As trust plays a key role for any brand that’s aiming to succeed in the competitive market, outdoor advertising bridges the gap and allows businesses to grow.
If you are looking to grow your startup, establish brand awareness, and build sales, 5 Star Advertising is your ideal partner. Our experience and expertise allow us to provide the best location, high-quality materials for advertising, and the best designs and strategies for your advertisements. We are the leading OOH media agency in Bangalore offering various forms of advertising, from billboards to pole kiosks. Contact us for more information.
