Unipole LED screen advertising is a modern outdoor marketing technique that uses vibrant displays and eye-catching visuals to captivate audiences. It is a great way to increase brand awareness in places like highways, cities, etc, where there is more traffic, such as vehicles and everyday pedestrians. This technology offers businesses a unique platform to convey their message to people through target marketing with dynamic content. It has changed how companies engage with their audience by providing them with a new method to market their brands. After reading this unipole guide, you’ll learn
- How unipole advertising works
- The various types of unipoles screens
- Best Practices for Unipole LED Screen Advertising
You can identify unipole ads in Bangalore if you’ve ever come across a huge LED screen on top of a single pole that caught your eye with colorful images and text. These LED screens are mostly rectangular and they are installed on a high pole to make the advertisement visible to large audiences.
These unipole advertisements give a clear view to people without any blocking from buildings and trees. This is a great option as compared to billboards since they only display one poster at a time, and the poster materials also make up a lot of trash if they are used for a short time. The LED screens on the unipoles can be updated at any time to display advertisements, which is useful for brands to display dynamic content. This way companies can convey many messages in a day and engage their audience.
The Benefits of Unipole LED Screen Advertising
1. High Visibility
Since unipole advertisements are placed in areas with high traffic from vehicles and pedestrians, you can increase the visibility of your outdoor ads and reach different people every day.
2. Dynamic Content
Unipole advertisements are shown on LED screens, and these screens can display various content like text, images, videos, etc., which allows you to change the ads as per your needs.
3. Cost-Effective
In the long run, unipole ads are a much better investment because they reduce the cost of your printing materials and allow you to focus on your digital content.
Strategies for Maximizing Impact with Unipole LED Screen Advertising
Unipole advertisements can be successful only if you have a proper strategy to reach your desired goals. let’s see how you can improve your unipole ads:
1. Timing
Your ads need to be displayed at peak hours when the traffic is more. So, selecting a time when your target audience is likely to see your unipole ads, can benefit your campaign.
2. Content
To reach your target audience and drive more conversions to your business, the content you choose to display should connect with your audience. Choose the right content among images, videos, and text.
3. Local Relevance
It is important to study your local audience where the unipole ads are displayed. This can help you create campaigns that will resonate with your audience and help you drive more sales.
4. High-Quality
Customers give importance to the quality of your unipole advertisements. Even if it’s just a text, make sure that your content quality is good. This will help your brand showcase professionalism.
5. Performance
One of the ways you can increase your sales is by constantly monitoring the performance of your unipole advertisements and changing the strategy as per the results.
Types of Unipole LED screens
Based on your brand’s requirements, goals, and desired impact of the unipole hoarding in Bangalore, you can choose from the various options below:
1. V-shaped Unipole Screen
These advertisements or billboards make use of angles to display content, text, and images on V-shaped LED screens. This is suitable for highway junctions and intersections with traffic, where people can see either one of the angles of the advertisement.
2. Cantilever unipole screen
This unipole design appears as if the LED screen is extended from one side of the pole, so most of the screen looks like it is floating in the air. It is a great option for limited space for unipoles or any restrictions on standard unipole designs.
3. Double-side unipole screen
These LED screens offer two views/displays. It can be used in locations like highways, where the traffic is coming from both sides. This way, brands can display the same advertisement for both sides without having to install more than one unipole.
4. Trihedron unipole screen
This unipole design has three sides, forming a triangle screen display. Not only this, but it rotates to show the advertisements to people, so they can see the message without having to move to the other side.
Best Practices for Unipole LED Screen Advertising
If you are a brand that wants to opt for unipole screens to display your advertisement, here are some factors to consider to select the right unipole LED screens:
1. Location
Choose the location that offers high visibility, traffic, and also check if the place has your target audience. This will allow you to advertise your brand to the right people.
2. Screen size and type
As per the location choice, check if the screen size can be visible even from a distance. Then select a screen size from which people can easily read your content.
3. Content strategy
Among text, image and video, you need to choose the type of content that can have an impact of your audience. This also decides the resolution for your content.
4. Budget and regulations
Select the screen size as per your marketing budget to prevent overspending and check the laws of the area that you have selected for the unipole advertisement.
5. Technology
Choose the LED screens with the latest technology to display high-quality content. Select a well-known provider to properly maintain your LED screens.
Conclusion
In conclusion, unipole LED screen advertising is a new method of outdoor marketing, which is used to display dynamic visuals to increase brand visibility and engagement in high-traffic areas. By understanding the various types of unipole screens, businesses can increase their advertising impact. So, if you are a brand and are looking to start advertising on unipole hoarding in Bangalore, contact 5 Star Advertising today! We offer out-of-home advertising services that grab the attention of your desired audience and will make a positive impact on your brand.
