In just 2023, it was found that people in Bangalore spent 28 minutes and 10 seconds to travel 10 kilometers. If you’ve travelled to work, college/school, or just crossed a main road in Bangalore, you’ve definitely come across a billboard, sign, or a banner in the middle of road – that’s called a road median advertisement.
Advertising on road median bangalore has become popular and is mostly seen on highways and other high traffic roads, and unlike other ads, this is displayed in the center of the road, on the dividers/medians (the space in-between left and right lane). This type of advertising not only grabs the attention of people travelling in vehicles, but also pedestrians who walk alongside the road. In a city like Bangalore, the 6th highest street traffic city in the world, people spend more time on roads to travel just a couple of kilometers, and this is a great opportunity for businesses and outdoor advertising companies.
But is this more impactful than other outdoor ads? Keep reading to find out. We’ll discuss the characteristics of road median advertising, compare it with other outdoor ads, and find out the challenges and future of this method of advertising.
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Characteristics
1. Targeted Approach
Targeting your audience is very easy when it comes to road median advertising. This is because businesses can research about a specific location in Bangalore, where they feel most of their target audience can spot the advertisements and place their ads in the local region to attract customers.
2. Visibility and Reach
Since these advertisements are place in the middle of the roads (on the dividers), it is much easier for people to see it. Daily commuters in Bangalore often travel in the same road everyday to reach their destination, and if they see these ads everyday, business can reach them easily.
3. Engagement
Static ads on road medians are great to increase brand awareness, but to increase engagement, businesses add QR codes and include AR (augmented reality) features or links to their landing pages to make users interact with the advertisement. People who pass by these QR codes can just use their smartphones to scan it and engage with the ads.
4. Flexibility
Through road median advertising, businesses can customize their ads, from the design and size to the duration of the campaign, they can select everything as per their marketing goals. They have a wide range of options like digital screens, 3D display ads, static ads, etc. Businesses also get the opportunities to be creative with their ads.
Road Median Vs. Other Outdoor Advertising
1. Billboards
These are the ads that are placed on high structures alongside busy roads and highways, which can attract a wide audience. They are usually huge compared to road median ads, but are more expensive to maintain.
2. Bus Stop Ads
Advertisements that are placed in bus stops, can attract the local people who often use it to travel everyday to their destination. These ads are usually the same in every bus stops but road median ads can be changed in each location in the same city.
3. Transit Advertising
It includes ads that found on busses, metros, autos, trucks, etc. These ads are always on the move and many people come acoss it because the vehicles move from one place to another everyday. Road median ads stay in place and are viewed by people who pass by it.
4. Street Furniture Advertising
Advertisements like these are often posters that are found on public benches, lamp posts, electric poles, etc., that are placed at eye level to attract people who walk by it and even cyclist, which limits the visibility of the ad. But road median ads are big and reach pedestrians and commuters in vehicles.
5. Airport advertising
Airport ads only target a specific audience, like people who are in the airport terminals, baggage claims, and dedicated lounges. They have a lot of information which needs time to read and this won’t attract more people. Road Medians have just enough information to read quickly and still understand what it says.
Challenges
1. Regulatory compliance
Companies who provide road median advertising services in Bangalore, must be aware of the local municipal rules about these types of ads, to not violate the policies.
2. Creative limitations
Brand can get creative wtih road median ads, but they should also be aware that there is a specific space limitation in each area of bangalore due to the road widths.
3. Results
For road median advertisements, it can be difficult to measure the actual results from specific locations that the ads are placed at.
Conclusion
We have seen that in a city like Bangalore, road median advertising stands out as an effective form of outdoor advertising. This is because of the strategic placement of the ads that increases visibility and engagement among commuters and pedestrians.
5 Star Advertising is a top road median advertising agency in Bangalore allows for targeted marketing and also offers flexibility in designing the ads, which makes it perfect for businesses who are looking to increase brand awareness in urban locations.
